Is it worth spending the money to hire someone to do this for me or should I try doing it myself?
Whether you own a home, vehicle, business or all of the above you have most likely asked yourself this question at one point or another. This question is asked a lot when it comes to website design due to all the do-it-yourself website builder options that are out there. If you’ve seen the commercials, they make it seem like if you can so much as power your computer on and off you can build an effective, professional looking website that will generate you business and give you a solid professional looking representation of your business online. I’ve had countless experiences with people who were sold on this concept then spend hours, days, even weeks trying to build a website just to find out the hard way; that it’s not as easy as it looks.
Things to Consider if Hiring a Pro or if DIY is Right for You
How Tech Savvy Are You?
You need to be brutally honest with yourself when answering this question. Are you someone who can easily figure things out on a computer? (creating a Power Point or new social media account for example) Or are you someone who gets frustrated trying to send an email attachment or doesn’t know the difference between an address bar and a search bar? If you answered yes to the first question and you are just looking to have a “brochure type” site that you aren’t concerned about how well it shows up on a search engine than a website builder may be a viable option for you to look into. If you answered yes to the second question or are anywhere in between the two and you want a site that is not only going to properly represent your business but perform well on search engines than it’s time to start looking into who you’d like to hire to design your website for you.
What’s Your Time Worth?
This is an important and often overlooked factor that needs to be honestly assessed when deciding whether or not you should hire a pro regardless of your skill level. How much is an hour of your time worth? Building a website is no simple task even if you are pretty tech savvy. It’s going to take time to learn how to use whatever web builder software you choose. Once you’ve got a grasp on that it’s going to take additional time to design the website and write the content for the website.
Now if you are asking, “how long does it take to build a decent website?”, that’s a pretty tricky question to answer. It would be like asking how long it takes to run a mile. The answer depends on who is running the mile, what kind of shape they are in, how fast they can run etc. Same goes for building a website, there are so many different aspects that could factor into the build time (experience/skill level of person building it, number of pages, site functionality, etc.)
With that being said, I have extensive experience working with business owners who have gone the DIY route and there is also research that has been done to give you a general idea of how much time it should take. Assuming you consider yourself to a be tech savvy individual, you can expect between 8-10 hours of design/development time per page. This time factors in the time to acclimate to the website building software, designing the layout, writing the copy/content for the website, proofing the rough draft and polishing off the finished product. An average static, “brochure style” website should be between 4-6 pages so you are looking investing 32/40 hours on the low end (4 page site) and 40-60 on the high end (6 page site) of that average. Based off those numbers you are looking at investing 5 – 8 full working days worth of time into building your website. More often than not the time you would have to invest in building the site yourself costs more than having a professional do it for you.
Do You Have the Know How?
It’s one thing to design a halfway decent looking site, designing one that actually accomplishes what you hoped it would is another. (If you would like a more in depth look at what some of those things are revisit my post on website must haves.) What are you looking to get out of your website or what are you looking for it to accomplish? Do you want it to show up on search engines when people search for keywords related to your services? Are you looking for new customer acquisition and/or customer retention? Do you want it to offer basic information about your business? What action are you hoping the customer takes once they visit your website? These are all questions that need to be answered and once you know what you want it to do you need to know how to implement a strategy on your site to get the desired results.
I can’t tell you how many times I’ve talked to business owners who went the route of building the site themselves and several months after they launch their site online they are asking me why no one can find it. As a society we have become accustomed to instant gratification and most people don’t understand that good ranking on a search page takes time and if you didn’t build the site the right way so the search engines can index it for your target audience than it’s time wasted. Title tags, alt tags, meta data, rich content, mobile responsiveness, https, back linking, internal linking…these are just a few of the over 200 different things the search engines are looking at when ranking your site online. If you are serious about showing up online and acquiring new customers but you don’t have the know how to correctly implement these into your website than a DIY website builder isn’t going to be a good fit.
So, Which is Right for You?
Be honest with yourself. After putting everything we’ve looked at into consideration which do you feel is the best option? Which option is more in line with what you are looking to accomplish with your website? If you aren’t terribly confident in your computer skills or if you just don’t have the time needed to invest in building a professional looking site then looking into hiring a pro is without a doubt going to be the best option for you. If you are still on the fence feel free to contact us and we would be more than happy to have a conversation with you about what is going to work best for you and your business.